Retargeting Social Media Outreach for SNAP Take-Up

Special thanks to Eric Gianella, Gwen Rino, and Nida Mirza at Code for America, and to Code for America for funding this outreach project. The author is also grateful to the exceptional team at the Los Angeles County Department of Public and Social Services, including La Shonda Diggs, Abraham Gonzales, and Myrna Medina, whose support was instrumental in bringing this project to fruition. The author appreciates the excellent feedback and guidance from Jean-Pierre Dube, as well as the anonymous associate editor and reviewers at Management Science. The author also thanks Jeffrey Clemens, Josh Graff Zivin, Paul Niehaus, Craig McIntosh, Katherine Meckel, and Jesse Rothstein for their valuable feedback, as well as the participants of the UCSD Applied Micro seminar series.