The authors acknowledge a research partnership with an auto parts retail chain. The authors benefited from comments and suggestions from the department editor, associate editor, and two anonymous referees. The authors also thank Mochen Yang; participants at the 2024 Theory and Practice of Marketing Conference at the University of Texas; the 5th Workshop in Management Science, Chile; the COER conference at the Harvard Business School; the 2024 Applied Economics Series at the University of Minnesota; and the 2024 POMS Conference. All authors contributed equally and their names appear in alphabetical order.
