Competing for Cookies: Platforms’ Business Models in Data Markets with Network Effects
Published Online:20 May 2025https://doi.org/10.1287/mnsc.2024.07744
- Cited by
- 1 September 2025 | Naval Research Logistics (NRL), Vol. 73, No. 3
- 13 November 2025 | Industrial Management & Data Systems, Vol. 148
- IEEE Transactions on Engineering Management, Vol. 72
Volume 72, Issue 2
February 2026
Pages 783-1726, iv-vi
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- Received:September 16, 2024
- Accepted:April 07, 2025
- Published Online:May 20, 2025
Copyright © 2025, INFORMS
Cite as
Sarit Markovich, Yaron Yehezkel (2025) Competing for Cookies: Platforms’ Business Models in Data Markets with Network Effects. Management Science 72(2):915-931.
https://doi.org/10.1287/mnsc.2024.07744
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The authors thank the editor, Alfonso Gambardella, associate editor, three anonymous referees, Ben Casner, Federico Etro, Leonardo Madio, and seminar participants at the Israeli strategy and entrepreneurship May 2024 seminar, the International Industrial Organization Conference 2024, Economics of Platforms 2024, Competition and Regulation European Summer School 2024, the Boston University Platform Strategy Research Symposium 2024, European Association for Research in Industrial Economics 2024, Toulouse Economics of Platforms Seminar, and the Israeli Competition Authority for helpful comments and discussions.
