The Joy of Shopping: Thrill of the Treasure Hunt
Published Online:21 May 2026https://doi.org/10.1287/mnsc.2024.08105
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- Received:October 12, 2024
- Accepted:December 08, 2025
- Published Online:May 21, 2026
Copyright © 2026, INFORMS
Cite as
Jane Gu, Cristina Nistor, Matthew Selove (2026) The Joy of Shopping: Thrill of the Treasure Hunt. Management Science 0(0).
https://doi.org/10.1287/mnsc.2024.08105
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Helpful comments were provided by Dmitri Kuksov, Jared Rubin, Miguel Villas-Boas, and seminar participants at Chapman, the SICS conference, and the Marketing Theory Symposium. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.
