Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox
Published Online:28 Oct 2024https://doi.org/10.1287/mnsc.2024.4991
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The replication files for this article are available HERE.
- Cited by
- 7 July 2025 | Marketing Science, Vol. 45, No. 2
Volume 71, Issue 1
January 2025
Pages iv-vi, 1-953, vii-vii
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- Received:April 29, 2019
- Accepted:December 11, 2021
- Published Online:October 28, 2024
Copyright © 2024, INFORMS
Cite as
Vineet Kumar, K. Sudhir (2024) Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox. Management Science 71(1):942-953.
https://doi.org/10.1287/mnsc.2024.4991
Keywords
The authors acknowledge helpful feedback from Eric Bradlow, Tat Chan, Khai Chiong, and participants in seminars at the Four-school Marketing Conference, Marketing Dynamics Conference, Massachusetts Institute of Technology, University of California at San Diego, University of Toronto, and the Yale Computational Social Science Seminar.
