Published Online:19 Nov 2025https://doi.org/10.1287/mnsc.2025.00300
- Cited by
- 29 January 2026 | Journal of Marketing Research, Vol. 1

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- Received:January 24, 2025
- Accepted:September 22, 2025
- Published Online:November 19, 2025
Copyright © 2025, INFORMS
Cite as
Tianxin Zou, Yue Wu, Miklos Sarvary (2025) Quality-Variety Tradeoffs in Recommendation Systems on Content Platforms. Management Science 0(0).
https://doi.org/10.1287/mnsc.2025.00300
Keywords
The authors thank the department editor, associate editor, and three anonymous reviewers for guidance and constructive comments that improved the manuscript and Professors Anthony Dukes, Kinshuk Jerath, Amit Pazgal, Woochoel Shin, Daniel Sokol, and Dennis Zhang, seminar participants at Chinese University of Hong Kong, and attendees of University of Southern California Marshall Initiative on Digital Competition Digital Transformation Conference, 19th Frank M. Bass - The University of Texas at Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) Conference, 5th AI in Management Conference at University of Southern California, and 2025 Marketing Science Conference.
