From Bytes to Bites: Examining the Online and Offline Spillover Impacts of Online Food Delivery Platform Subscriptions

• Jaeho Myeong

  Jaeho Myeong

  [email protected]

  https://orcid.org/0009-0003-2084-1392

  College of Business and Economics, Hanyang University ERICA, Ansan 15588, Republic of Korea

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• Yongjin Park

  Yongjin Park

  [email protected]

  https://orcid.org/0000-0003-4693-5146

  College of Business, City University of Hong Kong, Hong Kong

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  ,
• Francis Joseph Costello

  Francis Joseph Costello

  [email protected]

  https://orcid.org/0000-0002-2197-0992

  Nova School of Business and Economics, Universidade NOVA de Lisboa, Campus de Carcavelos, 2775-405 Carcavelos, Portugal

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• Keongtae Kim

  Corresponding Author

  Keongtae Kim

  [email protected]

  https://orcid.org/0000-0002-7548-3700

  Chinese University of Hong Kong Business School, The Chinese University of Hong Kong, Hong Kong

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• Jae-Hyeon Ahn

  Jae-Hyeon Ahn

  [email protected]

  https://orcid.org/0000-0002-0490-001X

  College of Business, Korea Advanced Institute of Science and Technology (KAIST), Seoul 02455, Republic of Korea; and Seoul Business School, Seoul School of Integrated Sciences & Technologies (aSSIST) University, Seoul 03767, Republic of Korea

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