Beating Expectations: Turning Polarized Beliefs into Support for Sustainable Initiatives
Published Online:5 Aug 2026https://doi.org/10.1287/mnsc.2025.01277
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- Received:April 01, 2025
- Accepted:November 16, 2025
- Published Online:August 05, 2026
Copyright © 2026, INFORMS
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Ole-Andreas Elvik Næss (2026) Beating Expectations: Turning Polarized Beliefs into Support for Sustainable Initiatives. Management Science 0(0).
https://doi.org/10.1287/mnsc.2025.01277
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The author is grateful to the editor, the associate editor, and the two anonymous reviewers for their thoughtful and constructive suggestions, which have greatly enhanced the quality of the paper. The author also thanks the Centre for Applied Research at NHH for its generous financial support.
