Structuring the New Product Development Pipeline
Published Online:1 Mar 2002https://doi.org/10.1287/mnsc.48.3.343.7727
Supplemental Material
mnsc.48.3.343.7727-sm-ding.pdf (276 KB)
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Ming Ding
[email protected]Department of Marketing, Smeal College of Business Administration, Pennsylvania State University, University Park, Pennsylvania 16802
Jehoshua Eliashberg
[email protected]Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Ming Ding
[email protected]Department of Marketing, Smeal College of Business Administration, Pennsylvania State University, University Park, Pennsylvania 16802
Jehoshua Eliashberg
[email protected]Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
mnsc.48.3.343.7727-sm-ding.pdf (276 KB)

© 2002 INFORMS
