Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation
Published Online:25 Sep 2017https://doi.org/10.1287/msom.2017.0635
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msom.2017.0635-sm.pdf (197 KB)
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Volume 19, Issue 4
Fall 2017
Pages 509-712
Article Information
Supplemental Material
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Information
- Received:November 17, 2012
- Accepted:January 03, 2017
- Published Online:September 25, 2017
Copyright © 2017, INFORMS
Cite as
Philipp Afèche, Mojtaba Araghi, Opher Baron (2017) Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation. Manufacturing & Service Operations Management 19(4):674-691.
https://doi.org/10.1287/msom.2017.0635
Keywords
