Loyalty Program Liabilities and Point Values

• So Yeon Chun

  Corresponding Author

  So Yeon Chun

  https://orcid.org/0000-0002-2836-0302

  INSEAD, 77305 Fontainebleau, France;

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• Dan A. Iancu

  Corresponding Author

  Dan A. Iancu

  https://orcid.org/0000-0001-9890-0928

  Graduate School of Business at Stanford University, Stanford, California 94305;

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  ,
• Nikolaos Trichakis

  Corresponding Author

  Nikolaos Trichakis

  https://orcid.org/0000-0002-8324-9148

  MIT Sloan School of Management, Cambridge, Massachusetts 02142

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