Product Design Under Multinomial Logit Choices: Optimization of Quality and Prices in an Evolving Product Line
Published Online:17 Jan 2020https://doi.org/10.1287/msom.2019.0788
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Volume 22, Issue 5
September–October 2020
Pages 869-1106, C2
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- Received:March 07, 2018
- Accepted:January 22, 2019
- Published Online:January 17, 2020
Copyright © 2020, INFORMS
Cite as
Hongmin Li, Scott Webster, Gwangjae Yu (2020) Product Design Under Multinomial Logit Choices: Optimization of Quality and Prices in an Evolving Product Line. Manufacturing & Service Operations Management 22(5):1011-1025.
https://doi.org/10.1287/msom.2019.0788
Keywords
