Ancillary Services in Targeted Advertising: From Prediction to Prescription

• Alison Borenstein

  Alison Borenstein

  [email protected]

  Wayfair, Boston, Massachusetts 02116;

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  ,
• Ankit Mangal

  Ankit Mangal

  [email protected]

  Wayfair, Boston, Massachusetts 02116;

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  ,
• Georgia Perakis

  Corresponding Author

  Georgia Perakis

  [email protected]

  https://orcid.org/0000-0002-0888-9030

  Operations Management, Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142;

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  ,
• Stefan Poninghaus

  Stefan Poninghaus

  [email protected]

  Wayfair, Boston, Massachusetts 02116;

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  ,
• Divya Singhvi

  Divya Singhvi

  [email protected]

  Stern School of Business, New York University, New York, New York 10012;

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  ,
• Omar Skali Lami

  Omar Skali Lami

  [email protected]

  Operations Research Center, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

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  ,
• Jiong Wei Lua

  Jiong Wei Lua

  [email protected]

  Wayfair, Boston, Massachusetts 02116;

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