Store-Brand Introduction and Multilateral Contracting
- Quan Zheng ,
Quan Zheng
[email protected]https://orcid.org/0000-0001-7460-4462
School of Management, International Institute of Finance, University of Science and Technology of China, Hefei, Anhui 230026, People’s Republic of China;
- Hongseok Jang,
Hongseok Jang
[email protected]A.B. Freeman School of Business, Tulane University, New Orleans, Louisiana 70118;
- Xiajun Amy Pan
Corresponding Author
Xiajun Amy Pan
[email protected]https://orcid.org/0000-0002-2944-6183
Warrington College of Business, University of Florida, Gainesville, Florida 32611
Quan Zheng
[email protected]https://orcid.org/0000-0001-7460-4462
School of Management, International Institute of Finance, University of Science and Technology of China, Hefei, Anhui 230026, People’s Republic of China;
Hongseok Jang
[email protected]A.B. Freeman School of Business, Tulane University, New Orleans, Louisiana 70118;
Corresponding Author
Xiajun Amy Pan
[email protected]https://orcid.org/0000-0002-2944-6183
Warrington College of Business, University of Florida, Gainesville, Florida 32611
