Understanding the Value of Fulfillment Flexibility in an Online Retailing Environment
Published Online:12 Jul 2021https://doi.org/10.1287/msom.2021.0981
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Volume 25, Issue 2
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Pages 371-810, C2
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- Received:September 10, 2018
- Accepted:December 22, 2020
- Published Online:July 12, 2021
Copyright © 2021, INFORMS
Cite as
Levi DeValve, Yehua Wei, Di Wu, Rong Yuan (2021) Understanding the Value of Fulfillment Flexibility in an Online Retailing Environment. Manufacturing & Service Operations Management 25(2):391-408.
https://doi.org/10.1287/msom.2021.0981
Keywords
The authors thank the M&SOM Practice-Based Research Competition chair Jérémie Gallien, the anonymous AE, and three anonymous referees for their insightful comments and suggestions, which greatly improved this paper.
