Logistics Performance, Ratings, and Its Impact on Customer Purchasing Behavior and Sales in E-Commerce Platforms

Vinayak Deshpande
Vinayak Deshpande
[email protected]
https://orcid.org/0000-0002-6681-028X
Kenan-Flagler Business School, University of North Carolina, Chapel Hill, North Carolina 27599;
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,
Pradeep K. Pendem
Pradeep K. Pendem
[email protected]
https://orcid.org/0000-0001-7900-9427
Charles H. Lundquist College of Business, University of Oregon, Eugene, Oregon 97403
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Kenan-Flagler Business School, University of North Carolina, Chapel Hill, North Carolina 27599;

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Pradeep K. Pendem

[email protected]

https://orcid.org/0000-0001-7900-9427

Charles H. Lundquist College of Business, University of Oregon, Eugene, Oregon 97403

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Published Online:11 Jan 2022https://doi.org/10.1287/msom.2021.1045

Supplemental Material

msom.2021.1045.sm1.pdf

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cover image Manufacturing & Service Operations Management

Volume 25, Issue 3

May-June 2023

Pages 811-1208, C2

Article Information

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Received:February 17, 2019
Accepted:July 09, 2021
Published Online:January 11, 2022

Cite as

Vinayak Deshpande, Pradeep K. Pendem (2022) Logistics Performance, Ratings, and Its Impact on Customer Purchasing Behavior and Sales in E-Commerce Platforms. Manufacturing & Service Operations Management 25(3):827-845.

https://doi.org/10.1287/msom.2021.1045

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Acknowledgments

The authors thank the 2018 MSOM Data-driven Research Challenge committee for making the Cainiao Network (Alibaba's logistics arm) data available to INFORMS members. This initiative and competition have led to this research paper.

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Logistics Performance, Ratings, and Its Impact on Customer Purchasing Behavior and Sales in E-Commerce Platforms

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