Reading Between the Stars: Understanding the Effects of Online Customer Reviews on Product Demand
Published Online:28 Dec 2021https://doi.org/10.1287/msom.2021.1048
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Volume 24, Issue 4
July-August 2022
Pages 1887-2386, C2
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- Received:February 22, 2021
- Accepted:September 14, 2021
- Published Online:December 28, 2021
Copyright © 2021, INFORMS
Cite as
Hallie S. Cho, Manuel E. Sosa, Sameer Hasija (2022) Reading Between the Stars: Understanding the Effects of Online Customer Reviews on Product Demand. Manufacturing & Service Operations Management 24(4):1977-1996.
https://doi.org/10.1287/msom.2021.1048
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