Sustainability in the Fast Fashion Industry

Xiaoyang Long
Xiaoyang Long
[email protected]
https://orcid.org/0000-0002-3908-6441
Wisconsin School of Business, University of Wisconsin-Madison, Madison, Wisconsin 53706;
Search for more papers by this author
,
Javad Nasiry
Javad Nasiry
[email protected]
https://orcid.org/0000-0002-3768-8676
Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada
Search for more papers by this author

Wisconsin School of Business, University of Wisconsin-Madison, Madison, Wisconsin 53706;

Search for more papers by this author

Javad Nasiry

[email protected]

https://orcid.org/0000-0002-3768-8676

Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada

Search for more papers by this author

Published Online:21 Jan 2022https://doi.org/10.1287/msom.2021.1054

Supplemental Material

msom.2021.1054.sm1.pdf

Cited by
- Beyond sustainability rhetoric: design guidelines for a responsible fashion system
  26 May 2026 | Frontiers in Sustainability, Vol. 7
- Ordering and production planning of apparel variants under quick response
  7 May 2026 | OR Spectrum, Vol. 69
- Responsiveness-related trade-offs for sustainable operations in perishable goods supply chains
  9 December 2025 | International Journal of Production Research, Vol. 64, No. 9
- Apparel retail and rental business models and their sustainability implications
  13 April 2026 | Production and Operations Management, Vol. 9
- Ultra-Fresh Fashion: Creating Demand with Freshness and Agility
  Li Chen,
  Hau Lee,
  Shiqing Yao
  20 August 2025 | Management Science, Vol. 72, No. 4
- Sustainable intentions vs. consumption paradoxes: young consumers’ engagement with second-hand fashion and textile waste management
  23 March 2026 | GAZ WODA I TECHNIKA SANITARNA, Vol. 100, No. 03/2026
- Fast or fair fashion? Experimental evidence on psychological drivers of perceived sustainability and consumption intention
  24 March 2026 | Frontiers in Sustainability, Vol. 7
- İçerik Analizi ile Hızlı Moda Sektöründe Sürdürülebilirlik Eğilimlerinin Belirlenmesi
  8 February 2026 | İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, Vol. 12, No. 3
- Sustainability in Fashion Industry: A View Through the Top Ten Multinational Strategies
  10 February 2026 | Administrative Sciences, Vol. 16, No. 2
- Two-period competition between traditional and online supply chains with strategic customers and different pricing strategies
  Computers & Industrial Engineering, Vol. 211
- Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions
  16 September 2025 | Journal of Fashion Marketing and Management: An International Journal, Vol. 30, No. 1
- Unravelling the motivations for the environmental harm posed by the unsustainable practices by the apparel industry in Ghana
  19 April 2025 | Discover Environment, Vol. 3, No. 1
- Cyber-physical internet enabled hierarchical attention network based reinforcement learning for order dispatch in fast fashion manufacturing
  Journal of Manufacturing Systems, Vol. 83
- SustainTima: a task-oriented text-based conversational AI agent for sustainable fast fashion brands
  12 November 2025 | International Journal of Fashion Design, Technology and Education, Vol. 15
- Sustainability and fast fashion: Understanding Turkish generation Z for developing strategy
  22 October 2025 | AUTEX Research Journal, Vol. 25, No. 1
- Exploring the social and environmental performance in fast-fashion supply chains: a comparative analysis between MNCs and SMEs
  21 April 2025 | International Journal of Productivity and Performance Management, Vol. 74, No. 8
- Cheap Thrills! An Empirical Analysis of the Impact of Supercenters on Consumer Waste
  Suvrat Dhanorkar,
  Sungho Park,
  Lina Wang
  14 July 2025 | Manufacturing & Service Operations Management, Vol. 27, No. 5
- The ethical concerns associated with big data and artificial intelligence (AI) use for segmentation, targeting, and positioning strategies in large and small organizations
  2 July 2025 | Journal of Marketing Theory and Practice, Vol. 14
- Interaction of Body Image Perception on Garment Size Preferences: Consumption Patterns of Ready-to-Wear Fashion
  31 December 2025 | Fashion and Textiles Review, Vol. 6
- An aggregate–disaggregate framework for forecasting intermittent demand in fast fashion retailing
  Advanced Engineering Informatics, Vol. 64
- Breakdown of the co-creation process on social media: developing the value co-washing framework and stakeholders dynamics
  15 October 2024 | Journal of Asia Business Studies, Vol. 19, No. 1
- Rethinking Fashion
- The Environmental Price Tag of Fast Fashion
- The Influence of Unique Components on Product Availability: A Case Study in a Jewelry Brand
  10 May 2025
- Postdigital Iconicity of Runways: Redefining Sustainability in High-End Fashion Marketing
  1 June 2025
- Firm decisions and government subsidies in a supply chain with consumer surplus consideration
  15 June 2024 | Naval Research Logistics (NRL), Vol. 71, No. 8
- Sustainability versus exclusivity in the sharing economy: Should leftover luxury fashion products be destroyed?
  Transportation Research Part E: Logistics and Transportation Review, Vol. 192
- Recyclability level and quantity decisions of electronic manufacturers under four recycling systems of extended producer responsibility
  Computers & Industrial Engineering, Vol. 197
- Operational Strategy Analysis of Fashion Brands to Develop Digital Assets Under the Sustainability Goals
  25 October 2024 | Systems, Vol. 12, No. 11
- Trend-Chasing Versus Minimalism: Selling Fewer, Better Products to Fashion-Sensitive Customers
  1 March 2024 | Production and Operations Management, Vol. 33, No. 4
- Waste Not Want Not? The Environmental Implications of Quick Response and Upcycling
  Xiaoyang Long,
  Luyi Gui
  21 December 2023 | Manufacturing & Service Operations Management, Vol. 26, No. 2
- OM Forum—The Operations of Well-Being: An Operational Take on Happiness, Equity, and Sustainability
  Charles J. Corbett
  8 December 2023 | Manufacturing & Service Operations Management, Vol. 26, No. 2
- The Production of Broom Fibre: Sustainability and Fashion. The Point of View of the Participants of “Miss Italia”
  31 July 2024
- The Research and Design of an AIGC Empowered Fashion Design Product
  1 June 2024
- Curbing Fashion Waste and Overproduction: A Supply Chain Perspective
  18 July 2024
- Ultra-Fresh Fashion and Sustainability
  18 July 2024
- Influencers, Materialism, Mental Health and Sustainability
  28 August 2024
- Biomimetic approaches to the design of smart textiles
- Price and Quality Strategy in Live Streaming E-Commerce With Consumers’ Social Interaction and Celebrity Sales Agents
  IEEE Transactions on Engineering Management, Vol. 71
- The Impact of Secondary Marketplace on Retail Platform and Supply Chain
  1 January 2024 | SSRN Electronic Journal, Vol. 32
- Sustainable trimmings for clothing
  10 November 2023 | Journal of Textile Engineering & Fashion Technology, Vol. 9, No. 6
- Sustainability Implications of Supply Chain Responsiveness
  Ali Kaan Tuna,
  Robert Swinney
  16 August 2023 | Manufacturing & Service Operations Management, Vol. 25, No. 6
- Distributing the fashion product in direct or retail channel: The impact of fashion level and direct selling cost
  29 March 2023 | International Transactions in Operational Research, Vol. 30, No. 6
- Product Design Enhancement for Fashion Retailing
  Yiwei Wang,
  Vidyanand Choudhary,
  Shuya Yin
  30 January 2023 | Service Science, Vol. 15, No. 3
- A Systematic Review and Research Agenda of Body Image and Fashion Trends
  30 June 2023 | International Journal of Case Studies in Business, IT, and Education
- The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion
  24 May 2023 | Sustainability, Vol. 15, No. 11
- Less is more: A strategic analysis of 3D printing with limited capacity
  International Journal of Production Economics, Vol. 258
- Social Media Effect on Fast Fashion Retailing: Romanian Case Study
  24 July 2023
- How to Promote and Communicate an Effective Green and Sustainable Communication: A Neuromarketing Study
- The Influence of Sustainable Fashion on Consumer Behavior and Purchasing Habits in Lebanon
  4 February 2024
- RETRACTED: Environmental and Economic Benefits of Closed-Loop Supply Chains: A Case Study of Recycling and Re-manufacturing of Materials and Components
  6 October 2023 | E3S Web of Conferences, Vol. 430
- Household Food Carbon Footprint and Club Store Shopping
  1 January 2023 | SSRN Electronic Journal, Vol. 105
- Product Variety and Customer Behaviour in Online Fast Fashion Retailing
  1 January 2023 | SSRN Electronic Journal, Vol. 63
- Building and Maintaining an Assortment of Durable Goods
  1 January 2023 | SSRN Electronic Journal, Vol. 58
- Sustainable development in fashion industry and in Russian designer clothing market
  Маркетинг и маркетинговые исследования, Vol. 3
- Communications on Sustainability in the Apparel Industry: Readability of Information on Sustainability on Apparel Brands’ Web Sites in the United Kingdom
  15 October 2022 | Sustainability, Vol. 14, No. 20
- Effects of Reactive Capacity on Product Quality and Firm Profitability in an Uncertain Market
  Baojun Jiang,
  Lin Tian
  8 June 2022 | Operations Research, Vol. 70, No. 5
- The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?
  16 June 2022 | Management Dynamics in the Knowledge Economy, Vol. 10, No. 2
- Are Fast Supply Chains Sustainable?
  SSRN Electronic Journal, Vol. 15

cover image Manufacturing & Service Operations Management

Volume 24, Issue 3

May-June 2022

Pages 1261-1885, C2

Article Information

Supplemental Material

Metrics

Information

Received:December 30, 2019
Accepted:October 03, 2021
Published Online:January 21, 2022

Cite as

Xiaoyang Long, Javad Nasiry (2022) Sustainability in the Fast Fashion Industry. Manufacturing & Service Operations Management 24(3):1276-1293.

https://doi.org/10.1287/msom.2021.1054

Keywords

PDF download

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Sustainability in the Fast Fashion Industry

Supplemental Material

Volume 24, Issue 3

Article Information

Supplemental Material

Metrics

Information

Cite as

Keywords

Sign Up for INFORMS Publications Updates and News