Content Promotion for Online Content Platforms with the Diffusion Effect
- Yunduan Lin ,
Yunduan Lin
[email protected]https://orcid.org/0000-0001-9155-3652
Civil and Environmental Engineering Department, University of California, Berkeley, Berkeley, California 94720;
- Mengxin Wang ,
Mengxin Wang
[email protected]https://orcid.org/0000-0002-3378-9402
Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080;
- Heng Zhang ,
Heng Zhang
[email protected]https://orcid.org/0000-0002-6105-6994
W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287;
- Renyu Zhang ,
Corresponding Author
Renyu Zhang
[email protected]https://orcid.org/0000-0003-0284-164X
Chinese University of Hong Kong Business School, The Chinese University of Hong Kong, Hong Kong, China;
- Zuo-Jun Max Shen
Zuo-Jun Max Shen
[email protected]https://orcid.org/0000-0003-4538-8312
Faculty of Engineering and Faculty of Business and Economics, University of Hong Kong, Hong Kong, China
Yunduan Lin
[email protected]https://orcid.org/0000-0001-9155-3652
Civil and Environmental Engineering Department, University of California, Berkeley, Berkeley, California 94720;
Mengxin Wang
[email protected]https://orcid.org/0000-0002-3378-9402
Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080;
Heng Zhang
[email protected]https://orcid.org/0000-0002-6105-6994
W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287;
Corresponding Author
Renyu Zhang
[email protected]https://orcid.org/0000-0003-0284-164X
Chinese University of Hong Kong Business School, The Chinese University of Hong Kong, Hong Kong, China;
Zuo-Jun Max Shen
[email protected]https://orcid.org/0000-0003-4538-8312
Faculty of Engineering and Faculty of Business and Economics, University of Hong Kong, Hong Kong, China
