Dual Value of Delayed Incentives: An Empirical Investigation of Gift Card Promotions

• Bharadwaj Kadiyala

  Bharadwaj Kadiyala

  [email protected]

  https://orcid.org/0000-0003-0603-1054

  David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112;

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• Özalp Özer

  Corresponding Author

  Özalp Özer

  [email protected]

  https://orcid.org/0000-0001-5552-0968

  Amazon, Seattle, Washington 98109;Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

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• A. Serdar Şimşek

  A. Serdar Şimşek

  [email protected]

  https://orcid.org/0000-0003-2334-5944

  Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

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