Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?

• Freddy Lim

  Freddy Lim

  [email protected]

  https://orcid.org/0000-0003-1059-1281

  Decision Sciences, INSEAD, Singapore 138676;

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• So Yeon Chun

  Corresponding Author

  So Yeon Chun

  [email protected]

  https://orcid.org/0000-0002-2836-0302

  Technology and Operations Management, INSEAD, Singapore 138676;

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  ,
• Ville Satopää

  Ville Satopää

  [email protected]

  https://orcid.org/0000-0002-3787-7303

  Technology and Operations Management, INSEAD, 77305 Fontainebleau, France

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