“Fulfilled by Amazon”: A Strategic Perspective of Competition at the e-Commerce Platform

• Guoming Lai

  Guoming Lai

  [email protected]

  https://orcid.org/0000-0003-3272-5201

  The University of Texas at Austin, Austin, Texas 78712;

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  ,
• Huihui Liu

  Corresponding Author

  Huihui Liu

  [email protected]

  China University of Petroleum (Beijing), Beijing 102200, China;

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  ,
• Wenqiang Xiao

  Wenqiang Xiao

  [email protected]

  https://orcid.org/0000-0001-9168-3051

  New York University, New York, New York 10012

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  ,
• Xinyi Zhao

  Xinyi Zhao

  [email protected]

  New York University, New York, New York 10012

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