Demand Learning and Pricing for Varying Assortments

The authors sincerely thank Zenrez cofounders Matt Capizzi and Arthur Hong, as well as the entire Zenrez team, for their continuing support, sharing valuable business expertise through numerous discussions, and providing us with a considerable amount of time and resources to ensure a successful project. This research also benefitted from discussions during and after numerous seminars and with our colleagues; the authors thank all of the participants and appreciate their feedback. Finally, the authors thank the entire review team, whose comments significantly helped the presentation and analysis in this paper, and we would like to specifically thank one of the anonymous reviewers for providing very detailed suggestions of alternative approaches and literature related to solving for the optimal price vector in the pricing to earn phase.