Estimating Personalized Demand with Unobserved No-Purchases Using a Mixture Model: An Application in the Hotel Industry
Published Online:30 Mar 2022https://doi.org/10.1287/msom.2022.1094
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- Received:September 24, 2020
- Accepted:February 13, 2022
- Published Online:March 30, 2022
Copyright © 2022, INFORMS
Cite as
Sanghoon Cho, Mark Ferguson, Pelin Pekgün, Andrew Vakhutinsky (2022) Estimating Personalized Demand with Unobserved No-Purchases Using a Mixture Model: An Application in the Hotel Industry. Manufacturing & Service Operations Management 25(4):1245-1262.
https://doi.org/10.1287/msom.2022.1094
Keywords
The authors thank department editor and Competition Chair, Jérémie Gallien, the anonymous associate editor, and two anonymous referees for their constructive feedback and suggestions and the academic committee and industry judges of the 2020/21 M&SOM Practice-Based Research Competition. The authors thank their industry partner, Oracle Hospitality Global Business Unit, for supporting their research with a rich data set and valuable insights.
