Robust and Heterogenous Odds Ratio: Estimating Price Sensitivity for Unbought Items

The authors thank JD.com and the MSOM 2020 Data Driven Research Challenge committee for offering access to transaction-level data and administering this research challenge, which motivated this work. The authors also thank the National Cancer Institute (NCI) for access to their data collected by the Prostate, Lung, Colorectal and Ovarian (PLCO) Cancer Screening Trial analyzed in Section 6.2. The statements contained herein are solely those of the authors and do not represent or imply concurrence or endorsement by the NCI. The authors thank Ali Aouad, Colin Fogarty, and Nicos Savva for providing early feedback on the work and suggesting relevant references and two anonymous referees for constructive comments.