Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing

• Yiwei Wang

  Yiwei Wang

  [email protected]

  https://orcid.org/0000-0001-6514-1259

  International Business School, Zhejiang University, Zhejiang, China 314400;

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  ,
• Lauren Xiaoyuan Lu

  Corresponding Author

  Lauren Xiaoyuan Lu

  [email protected]

  https://orcid.org/0000-0002-7818-4116

  Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755;

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  ,
• Pengcheng Shi

  Pengcheng Shi

  [email protected]

  AI List Capital, Santa Monica, California 90401

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