A Markov Decision Model for Managing Display-Advertising Campaigns

• Narendra Agrawal

  Corresponding Author

  Narendra Agrawal

  [email protected]

  https://orcid.org/0000-0002-0822-3335

  Information Systems & Analytics Department, Leavey School of Business, Santa Clara University, Santa Clara, California 95053

  Search for more papers by this author

  ,
• Sami Najafi-Asadolahi

  Sami Najafi-Asadolahi

  [email protected]

  Information Systems & Analytics Department, Leavey School of Business, Santa Clara University, Santa Clara, California 95053

  Search for more papers by this author

  ,
• Stephen A. Smith

  Stephen A. Smith

  [email protected]

  Information Systems & Analytics Department, Leavey School of Business, Santa Clara University, Santa Clara, California 95053

  Search for more papers by this author