Go Wide or Go Deep? Assortment Strategy and Order Fulfillment in Online Retail

• Sanjith Gopalakrishnan

  Corresponding Author

  Sanjith Gopalakrishnan

  [email protected]

  https://orcid.org/0000-0003-3388-1396

  Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada;

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  ,
• Moksh Matta

  Moksh Matta

  [email protected]

  https://orcid.org/0000-0002-7126-384X

  Beedie School of Business, Simon Fraser University, Burnaby, British Columbia V5A 1S6, Canada;

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  ,
• Mona Imanpoor Yourdshahy

  Mona Imanpoor Yourdshahy

  [email protected]

  Beedie School of Business, Simon Fraser University, Burnaby, British Columbia V5A 1S6, Canada;

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• Vivek Choudhary

  Vivek Choudhary

  [email protected]

  https://orcid.org/0000-0003-0374-2723

  Information Technology and Operations Management, Nanyang Business School, Nanyang Technological University, 639798 Singapore

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