Impact of Modularity Design on Mobile App Launch Success
- Moonwon Chung ,
Corresponding Author
Moonwon Chung
[email protected]https://orcid.org/0000-0002-9579-6026
Department of Operation and Supply Chain Management, Monte Ahuja College of Business, Cleveland State University, Cleveland, Ohio 44114;
- Luv Sharma ,
Luv Sharma
[email protected]https://orcid.org/0000-0002-1710-4178
Department of Management Science, Darla Moore School of Business, University of South Carolina, Columbia, South Carolina 29208;
- Manoj K. Malhotra
Manoj K. Malhotra
[email protected]Department of Operations Management, Weatherhead School of Management, Case Western Reserve University, Cleveland, Ohio 44106
Corresponding Author
Moonwon Chung
[email protected]https://orcid.org/0000-0002-9579-6026
Department of Operation and Supply Chain Management, Monte Ahuja College of Business, Cleveland State University, Cleveland, Ohio 44114;
Luv Sharma
[email protected]https://orcid.org/0000-0002-1710-4178
Department of Management Science, Darla Moore School of Business, University of South Carolina, Columbia, South Carolina 29208;
Manoj K. Malhotra
[email protected]Department of Operations Management, Weatherhead School of Management, Case Western Reserve University, Cleveland, Ohio 44106
