When to Push Ads: Optimal Mobile Ad Campaign Strategy Under Markov Customer Dynamics

• Guokai Li

  Guokai Li

  [email protected]

  https://orcid.org/0000-0001-7073-9802

  Smith School of Business, Queen’s University, Kingston, Ontario K7L 3N6, Canada

  Search for more papers by this author

  ,
• Pin Gao

  Pin Gao

  [email protected]

  https://orcid.org/0000-0001-7434-7902

  School of Data Science, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen, Guangdong 518172, China

  Search for more papers by this author

  ,
• Zizhuo Wang

  Corresponding Author

  Zizhuo Wang

  [email protected]

  https://orcid.org/0000-0003-0828-7280

  School of Data Science, School of Management and Economics, The Chinese University of Hong Kong, Shenzhen, Guangdong 518172, China

  Search for more papers by this author