Operational Decision Making Around Movie Piracy and Theatrical Release: A Structural Model of Movie Piracy vs. Legal (in-Theater) Consumption

• Helen Shuxuan Zeng

  Helen Shuxuan Zeng

  [email protected]

  https://orcid.org/0000-0002-0466-9364

  Graduate School of Management, University of California, Davis, Davis, California 95616

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• Yan Huang

  Yan Huang

  [email protected]

  https://orcid.org/0000-0002-2262-1540

  Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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  ,
• Gordon Burtch

  Corresponding Author

  Gordon Burtch

  [email protected]

  https://orcid.org/0000-0001-9798-1113

  Questrom School of Business, Boston University, Boston, Massachusetts 02215

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• Michael D. Smith

  Michael D. Smith

  [email protected]

  https://orcid.org/0000-0001-6844-7923

  School of Information Systems and Management, Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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