Dynamic Pricing and Bidding for Display Advertising Campaigns
Published Online:9 Apr 2025https://doi.org/10.1287/msom.2023.0600
- Cited by
- IEEE Transactions on Engineering Management, Vol. 73
Volume 27, Issue 3
May-June 2025
Pages iv-xx, 679-992, C2
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- Received:October 17, 2023
- Accepted:January 12, 2025
- Published Online:April 09, 2025
Copyright © 2025, INFORMS
Cite as
Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith (2025) Dynamic Pricing and Bidding for Display Advertising Campaigns. Manufacturing & Service Operations Management 27(3):843-861.
https://doi.org/10.1287/msom.2023.0600
Keywords
The authors are grateful to Kamalini Ramdas (department editor), the associate editor, and the two anonymous reviewers for their constructive comments and guidance throughout the review process.
