The Value of Social Media Data in Fashion Forecasting

The authors thank our three partner retailers for close collaboration on this project. The authors benefited greatly from discussions on industry approaches to fashion forecasting with Jane Boddy, Carla Buzzi, Bryan Eshelman, Doug Freeman, Edwin Keh, Joyce Marie Kraus, Yoko Ohara, Duncan Painter, Helen Slaven, and Tauhid Zaman. The authors appreciate helpful comments from the conference participants at the 2015 and 2018 Consortium for Operational Excellence in Retailing at Harvard Business School. The financial support of the Wharton Fishman-Davidson Center, the Wharton Baker Retailing Center, and the Wharton Risk Management Center Russell Ackoff Doctoral Student Fellowship program is greatly appreciated. The authors benefited from numerous good suggestions from the editor, associate editor, and reviewers.