Market Segmentation Trees
- Ali Aouad ,
Ali Aouad
[email protected]https://orcid.org/0000-0002-9812-6140
London Business School, London NW1 4SA, United Kingdom;
- Adam N. Elmachtoub ,
Adam N. Elmachtoub
[email protected]https://orcid.org/0000-0003-0729-4999
Department of Industrial Engineering and Operations Research and Data Science Institute, Columbia University, New York, New York 10027;
- Kris J. Ferreira ,
Kris J. Ferreira
[email protected]https://orcid.org/0000-0002-7089-9387
Harvard Business School, Harvard University, Boston, Massachusetts 02163
- Ryan McNellis
Corresponding Author
Ryan McNellis
[email protected]https://orcid.org/0000-0003-3690-5656
Department of Industrial Engineering and Operations Research and Data Science Institute, Columbia University, New York, New York 10027;
Ali Aouad
[email protected]https://orcid.org/0000-0002-9812-6140
London Business School, London NW1 4SA, United Kingdom;
Adam N. Elmachtoub
[email protected]https://orcid.org/0000-0003-0729-4999
Department of Industrial Engineering and Operations Research and Data Science Institute, Columbia University, New York, New York 10027;
Kris J. Ferreira
[email protected]https://orcid.org/0000-0002-7089-9387
Harvard Business School, Harvard University, Boston, Massachusetts 02163
Corresponding Author
Ryan McNellis
[email protected]https://orcid.org/0000-0003-3690-5656
Department of Industrial Engineering and Operations Research and Data Science Institute, Columbia University, New York, New York 10027;
