The Nonlinear Impact of Promised Delivery Time on Online Purchasing

Shin Oblander
Corresponding Author
Shin Oblander
[email protected]
https://orcid.org/0000-0001-5310-8953
Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada
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,
Kinshuk Jerath
Kinshuk Jerath
[email protected]
https://orcid.org/0000-0003-0732-5863
Columbia Business School, Columbia University, New York, New York 10027
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Corresponding Author

Shin Oblander

[email protected]

https://orcid.org/0000-0001-5310-8953

Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada

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,

Kinshuk Jerath

[email protected]

https://orcid.org/0000-0003-0732-5863

Columbia Business School, Columbia University, New York, New York 10027

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Published Online:24 Sep 2025https://doi.org/10.1287/msom.2024.1335

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msom.2024.1335.sm1.pdf

cover image Manufacturing & Service Operations Management

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Received:September 13, 2024
Accepted:August 28, 2025
Published Online:September 24, 2025

Copyright © 2025, INFORMS

Cite as

Shin Oblander, Kinshuk Jerath (2025) The Nonlinear Impact of Promised Delivery Time on Online Purchasing. Manufacturing & Service Operations Management 0(0).

https://doi.org/10.1287/msom.2024.1335

Keywords

Acknowledgments

The authors thank their anonymous partner company for providing the data for this work. The authors also thank Alisa Wu and participants in the Columbia Business School Marketing seminar series for their helpful suggestions.