How Effective Is Subsidizing Access to Broader Digital Educational Content? Evidence from a Large-Scale Field Study on a Reading App

• Jingcun Cao

  Corresponding Author

  Jingcun Cao

  [email protected]

  http://orcid.org/0000-0003-2679-4198

  The University of Hong Kong, HKU Business School, Hong Kong, Hong Kong

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  ,
• Xiru Pan

  Xiru Pan

  [email protected]

  http://orcid.org/0009-0004-3759-2975

  University of Miami Patti and Allan Herbert Business School, Business Analytics, Miami, Florida, United States

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  ,
• Catherine Tucker

  Catherine Tucker

  [email protected]

  Massachusetts Institute of Technology Sloan School of Management, Marketing, Cambridge, Massachusetts, United States

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  ,
• Yifei Wang

  Yifei Wang

  [email protected]

  http://orcid.org/0000-0002-9355-076X

  University of Pittsburgh College of Business Administration and Joseph M Katz Graduate School of Business, Marketing & Business Economics, Pittsburgh, Pennsylvania, United States

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