A Learning Approach for Interactive Marketing to a Customer Segment

Dimitris Bertsimas
Dimitris Bertsimas
[email protected]
Sloan School of Management and Operations Research Center, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
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,
Adam J. Mersereau
Adam J. Mersereau
[email protected]
Kenan-Flagler Business School, University of North Carolina, Chapel Hill, North Carolina 27599
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Sloan School of Management and Operations Research Center, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139

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Adam J. Mersereau

[email protected]

Kenan-Flagler Business School, University of North Carolina, Chapel Hill, North Carolina 27599

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Published Online:1 Dec 2007https://doi.org/10.1287/opre.1070.0427

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opre.1070.0427-sm-ec.pdf (83 KB)

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Volume 55, Issue 6

November-December 2007

Pages ii-1204

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Received:December 01, 2003
Accepted:December 01, 2006
Published Online:December 01, 2007

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Dimitris Bertsimas, Adam J. Mersereau, (2007) A Learning Approach for Interactive Marketing to a Customer Segment. Operations Research 55(6):1120-1135.

https://doi.org/10.1287/opre.1070.0427

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A Learning Approach for Interactive Marketing to a Customer Segment

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