A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements
Published Online:6 Feb 2017https://doi.org/10.1287/opre.2016.1567
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opre.2016.1567-sm.pdf (1 MB)
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Volume 65, Issue 2
March-April 2017
Pages ii-iv, 289-555
Article Information
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- Received:December 02, 2014
- Accepted:September 23, 2016
- Published Online:February 06, 2017
Copyright © 2017, INFORMS
Cite as
Ali Hojjat, John Turner, Suleyman Cetintas, Jian Yang (2017) A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements. Operations Research 65(2):289-313.
https://doi.org/10.1287/opre.2016.1567
Keywords
