Mass Customization and “Forecasting Options’ Penetration Rates Problem”

• Ali Fattahi

  Ali Fattahi

  Anderson School of Management, University of California, Los Angeles, California 90095;

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  ,
• Sriram Dasu

  Sriram Dasu

  Marshall School of Business, University of Southern California, Los Angeles, California 90089;

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  ,
• Reza Ahmadi

  Corresponding Author

  Reza Ahmadi

  http://orcid.org/0000-0001-9400-2995

  Anderson School of Management, University of California, Los Angeles, California 90095;

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