Integrated Ad Delivery Planning for Targeted Display Advertising

• Huaxiao Shen

  Huaxiao Shen

  [email protected]

  https://orcid.org/0000-0002-8714-2954

  School of Business, Sun Yat-sen University, Guangzhou 510275, China;

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  ,
• Yanzhi Li

  Corresponding Author

  Yanzhi Li

  [email protected]

  https://orcid.org/0000-0003-2109-6657

  College of Business, City University of Hong Kong, Hong Kong, China;

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  ,
• Youhua (Frank) Chen

  Youhua (Frank) Chen

  [email protected]

  https://orcid.org/0000-0003-4707-9361

  College of Business, City University of Hong Kong, Hong Kong, China;

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  ,
• Kai Pan

  Kai Pan

  [email protected]

  https://orcid.org/0000-0003-2127-5348

  Department of Logistics and Maritime Studies, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong, China

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