Forced Ecosystems and Digital Stepchildren: Reconfiguring Advertising Suppliers to Realize Disruptive Social Media Technology
Published Online:10 Aug 2020https://doi.org/10.1287/stsc.2020.1366
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Volume 5, Issue 3
September 2020
Pages 147-291, C3
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- Received:April 30, 2019
- Accepted:March 13, 2020
- Published Online:August 10, 2020
Copyright © 2020, INFORMS
Cite as
Pinar Ozcan, Douglas Hannah (2020) Forced Ecosystems and Digital Stepchildren: Reconfiguring Advertising Suppliers to Realize Disruptive Social Media Technology. Strategy Science 5(3):193-217.
https://doi.org/10.1287/stsc.2020.1366
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