A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents
Published Online:13 May 2021https://doi.org/10.1287/stsc.2021.0130
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Volume 7, Issue 3
September 2022
Pages 157-265, C3
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- Received:May 01, 2019
- Accepted:February 14, 2021
- Published Online:May 13, 2021
Copyright © 2021, INFORMS
Cite as
Rory M. McDonald, Ryan T. Allen (2021) A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents. Strategy Science 7(3):190-209.
https://doi.org/10.1287/stsc.2021.0130
Keywords
The authors thank Elizabeth Pontikes and three anonymous reviewers for exceptional guidance in the revision process. They are also grateful to Stine Grodal, Tim Simcoe, Gary Pisano, Clay Christensen, Kyle Welch, Scott Taylor, Matt Higgins, Evan DeFilippis, and Jon Palmer for their insightful comments and support. All errors remain the authors’ own.
