Bottled Up or Poured Out: How Product Name Emotions Affect Appeal and Authenticity in the Market for Craft Beer

The authors thank Senior Editor William Barnett for his invaluable guidance in the review process and two anonymous reviewers for their helpful comments and suggestions. The authors also appreciate feedback on earlier versions of the manuscript from Michael Bednar, Glenn Carroll, Jack Goncalo, Daisung Jang, Ying Li, Jeff Lowenstein, Willie Ocasio, Samira Reis, Aric Rindfleisch; seminar participants at the University of Illinois at Urbana–Champaign; and conference participants at the Academy of Management Meeting, EGOS (European Group for Organizational Studies) Colloquium, Institutions and Innovation Conference, and Organizational Ecology Conference. All authors contributed equally.