Move Fast and Break Things? The Contingent Nature of Product Acceleration in Nascent Markets

The authors thank senior editor Elizabeth Pontikes and three anonymous reviewers for the trust they placed in us and the thoughtful suggestions they provided during the revision process; Sanweda Mahagabin, Jianda Ben Liu, Yifu Frank Dong, Jonathan Heiden, William Hawes, and Eva Quigley for excellent research assistance; Trevor Pinch, Christopher Marquis, Glen Dowell, Evan Rawley, Haram Seo, Najoung Lim, Sarah Wolfolds, Hui Sun, and Ying Li for generous feedback in helping us improve the manuscript; and all the industry practitioners who graciously agreed to share their insights with us, as well as the help provided by the administrative team at the Energy Star Program and the Architectural SSL Magazine that enabled us to gain data access. All errors belong to the authors.