Case Article—The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service
Published Online:13 Jan 2022https://doi.org/10.1287/ited.2021.0257ca
Volume 24, Issue 1
September 2023
Pages 1-117
Article Information
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- Received:October 12, 2020
- Accepted:May 19, 2021
- Published Online:January 13, 2022
Copyright © 2022 The Author(s)
Cite as
Arnd Huchzermeier, Jannik Wolters, Marcel Uphues (2022) Case Article—The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service. INFORMS Transactions on Education 24(1):17-21.
https://doi.org/10.1287/ited.2021.0257ca
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