Case Article—Prescriptive Analytics for Entrepreneurial Growth: Data-Driven Strategic Decision Making at iParty Bangkok Co., Ltd.
Published Online:1 Apr 2024https://doi.org/10.1287/ited.2023.0028ca
- Cited by
- 4 May 2026 | INFORMS Transactions on Education, Vol. 0, No. 0
Volume 25, Issue 2
January 2025
Pages 89-178
Article Information
Supplemental Material
Metrics
Information
- Received:May 13, 2023
- Accepted:March 04, 2024
- Published Online:April 01, 2024
Copyright © 2024 The Author(s)
Cite as
Dong (Michelle) Li; , Dessislava Pachamanova; , Phattharanan Siricharoensang (2024) Case Article—Prescriptive Analytics for Entrepreneurial Growth: Data-Driven Strategic Decision Making at iParty Bangkok Co., Ltd.. INFORMS Transactions on Education 25(2):169-174.
https://doi.org/10.1287/ited.2023.0028ca
Keywords
We thank the iParty Bangkok Co. staff, as well as the students who helped us test the case in the classroom and provided useful feedback. We are also very grateful to the editor, associate editor, and reviewers, for helpful suggestions on previous versions of the manuscript. We all contributed to this work, and our names are listed in alphabetical order.
