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Case Article—Prescriptive Analytics for Entrepreneurial Growth: Data-Driven Strategic Decision Making at iParty Bangkok Co., Ltd.

Dong (Michelle) Li
Dong (Michelle) Li
[email protected]
https://orcid.org/0000-0002-0469-3794
Mathematics, Analytics, Science and Technology Division, Babson College, Wellesley, Massachusetts 02457
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,
Dessislava Pachamanova
Corresponding Author
Dessislava Pachamanova
[email protected]
https://orcid.org/0000-0002-1373-1553
Mathematics, Analytics, Science and Technology Division, Babson College, Wellesley, Massachusetts 02457
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,
Phattharanan Siricharoensang
Phattharanan Siricharoensang
[email protected]
iParty Bangkok Co., Ltd., Bangkok 10110, Thailand
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Dong (Michelle) Li

[email protected]

https://orcid.org/0000-0002-0469-3794

Mathematics, Analytics, Science and Technology Division, Babson College, Wellesley, Massachusetts 02457

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Dessislava Pachamanova

Corresponding Author

Dessislava Pachamanova

[email protected]

https://orcid.org/0000-0002-1373-1553

Mathematics, Analytics, Science and Technology Division, Babson College, Wellesley, Massachusetts 02457

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Phattharanan Siricharoensang

[email protected]

iParty Bangkok Co., Ltd., Bangkok 10110, Thailand

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Published Online:1 Apr 2024https://doi.org/10.1287/ited.2023.0028ca

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cover image INFORMS Transactions on Education

Volume 25, Issue 2

January 2025

Pages 89-178

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Received:May 13, 2023
Accepted:March 04, 2024
Published Online:April 01, 2024

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Dong (Michelle) Li; , Dessislava Pachamanova; , Phattharanan Siricharoensang (2024) Case Article—Prescriptive Analytics for Entrepreneurial Growth: Data-Driven Strategic Decision Making at iParty Bangkok Co., Ltd.. INFORMS Transactions on Education 25(2):169-174.

https://doi.org/10.1287/ited.2023.0028ca

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Acknowledgments

We thank the iParty Bangkok Co. staff, as well as the students who helped us test the case in the classroom and provided useful feedback. We are also very grateful to the editor, associate editor, and reviewers, for helpful suggestions on previous versions of the manuscript. We all contributed to this work, and our names are listed in alphabetical order.

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Case Article—Prescriptive Analytics for Entrepreneurial Growth: Data-Driven Strategic Decision Making at iParty Bangkok Co., Ltd.

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Volume 25, Issue 2

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