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Research Note: A Dynamic Programming Approach to Customer Relationship Pricing

Michael Lewis
Michael Lewis
[email protected]
Department of Marketing, University of Florida, Bryan Hall, Gainesville, Florida 32611
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Michael Lewis

[email protected]

Department of Marketing, University of Florida, Bryan Hall, Gainesville, Florida 32611

Search for more papers by this author

Published Online:1 Jun 2005https://doi.org/10.1287/mnsc.1050.0373

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Volume 51, Issue 6

June 2005

Pages 851-1013

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Received:February 20, 2004
Published Online:June 01, 2005

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Michael Lewis, (2005) Research Note: A Dynamic Programming Approach to Customer Relationship Pricing. Management Science 51(6):986-994.

https://doi.org/10.1287/mnsc.1050.0373

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Research Note: A Dynamic Programming Approach to Customer Relationship Pricing

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