Invited Commentary—Technology Innovation and Implications for Customer Relationship Management
Published Online:1 Nov 2006https://doi.org/10.1287/mksc.1050.0165
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Volume 25, Issue 6
November-December 2006
Pages 551-765
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- Published Online:November 01, 2006
Copyright © 2006, INFORMS
Cite as
Baohong Sun, (2006) Invited Commentary—Technology Innovation and Implications for Customer Relationship Management. Marketing Science 25(6):594-597.
https://doi.org/10.1287/mksc.1050.0165
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