Invited Commentary—Modeling Opportunities in Service Recovery and Customer-Managed Interactions
Published Online:1 Nov 2006https://doi.org/10.1287/mksc.1050.0173
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Volume 25, Issue 6
November-December 2006
Pages 551-765
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- Received:September 12, 2006
- Published Online:November 01, 2006
Copyright © 2006, INFORMS
Cite as
A. Parasuraman, (2006) Invited Commentary—Modeling Opportunities in Service Recovery and Customer-Managed Interactions. Marketing Science 25(6):590-593.
https://doi.org/10.1287/mksc.1050.0173
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